In this post, written two months ago, I cast doubt on Carol Bartz' ability to turn around the ailing, failing Yahoo.
In my opinion, Bartz' arrival was simply too late to reverse the damage done by Terry Semel and Jerry Yang.
Now, in a recent Wall Street Journal piece, some quantitative data are bearing out that sentiment.
According to a piece in yesterday's Journal, Facebook has now passed Yahoo in terms of "display-ad impressions- the number of times users saw an ad."
Yahoo also trailed overall internet visitor growth this year, 4% to 10%. According to the article, time spent on the site declined by 11%, while page views were down 13%. Both of those measures were positive in double-digits for the overall internet.
With performance metrics like these, it's very difficult to see how Bartz will change Yahoo's fortunes.The nearby Yahoo-sourced price chart of the S&P500Index and Yahoo for the past year show a dismal picture for shareholders. Yahoo is flat, while the S&P is up over 15%.
Like Palm's recent purchase, for patents, by HP, perhaps it's time for Bartz to find a buyer for the firm she currently heads, and save shareholders even more losses in months and years to come.
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