YouTube must be nearing a significant milestone of some sort. The Wall Street Journal mentioned it in two different pieces in the last two weeks.
One piece covered a multitude of approaches being developed to provide video from the web to the home. YouTube doesn't address the last few feet, from the cable to the TV. But it is far and away the most visited video website, according to the WSJ's article.
What is remarkable about YouTube is that you can see it visibly following in the footsteps of Microsoft, eBay, Yahoo and Google. It was fashioned as a personal solution to a problem- sharing large video files between friends and acquaintances.
It's now become larger, gotten VC funding ($3.5MM from Sequoia), hired a Yahoo veteran to build their sales team, and begun to explore longer-term profitability models linked to their core service.
Along the way, commenting on these points, and the huge traffic YouTube boasts ( 3 million videos viewed daily, as of Dec. 15, 2005), the Journal pointed out that the two founders, literally in the apocryphal garage, had out-innovated a host of existing, large media companies ( e.g., see my recent post on moribund Time Warner). Now, several large media corporations are rumored to be sniffing around YouTube, looking to acquire it.
It's truly gratifying to see this type of company develop as it has. For me, it maintains and nourishes my faith in enterprises which begin with keen consumer behavioral insights and a savvy, gritty sense of implementation. Rather than oozing forth from the likes of Disney or Time Warner, this type of high-energy, edgy operation springs up from virtually "nowhere." Mainstream media firms would probably bog down over the copyright issues that YouTube has from user-posted content that is inappropriately published, resulting in their legal departments becoming profit centers due to bizarre time and cost-allocation methods. Instead, YouTube deals with these matter with alacrity, gently letting its popularity and 'cool' image persuade some of the larger copyright holders to look for ways to work together, rather than try to stomp YouTube out of existence.
I have no idea where these two guys and their firm will end up. But it's a lot of fun, and instructional, to watch them rip through the electronic media world, successfully meeting needs and attracting customers, while overpaid suits in the suites of a variety of larger competitors sit and stare at their coming downfall. I have to believe that Joseph Schumpeter would be extremely proud and not at all surprised to see YouTube rocketing across the online video publishing sky, threatening established vendors across the media sector.
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