Tuesday, September 07, 2010

Apple TV Returns

Last Thursday's Wall Street Journal articles discussing Apple's return to television left me with the sense that the company is now too late with too little to make a difference as it typically does in its other specialized digital processing hardware.

When I read that the new Apple TV offering includes Netflix streaming video access, it told me that Apple is accepting the latter's dominance in television-delivered internet-based video content.

That wouldn't seem to bode well for Apple TV's ability to differentiate from other similar video content purchase/storage systems.

Perhaps it's more of a niche-filling strategy, so that the firm offers something in this increasingly hot space.

However, as I noted in this post late last month, Tivo has finally marketed a relatively inexpensive keyboard remote. This will allow viewing of virtually any website through Tivo, which also streams Netflix.

Doesn't this make Apple very late with nothing particularly unique in this product/market space?

I think it does.

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